Angels of our time

The great world-class director who had suffered a stroke and could not speak was portrayed with his wife. Their portrait shows the mutual support of the Antonioni couple during his illness. From this stems a strong message, an example of dedication to others. Michelangelo and Enrica were the two angels able to give a face to the emotions of Piero Guidi.

In the 90s, Ali posed for a revolutionary advertising campaign of Piero Guidi: a man who suffered, an "angel of our time", transformed into testimony of the new Lineabold jackets, those which were immediately recognized by the label in steel printed with the wearer's name.

Dynamism and creativity. These are the elements that characterize Maison Piero Guidi.

Today everything goes quickly, ideas very quickly turn into projects, but we remain attached to the slow and careful manufacturing of the Italian tradition. Creativity is hard to explain. It is a gift, a ray of light, something spiritual.

Our objects must make you dream. A product is only really successful if it is in tune with the soul of the people: that's when the magic happens. Words of Maestro Piero Guidi.

It takes time and patience to create beautiful things and tell stories through the products that get lost in the origins of the Piero Guidi brand.

Saddlery work requires experience, care and passion.

Sewing pliers, claw, punch, each tool has a precise name, just as each movement has its own rhythm, its exact rate, each intervention on the piece of leather must take place at a precise moment: for example, smoothing, polishing, folding a corner.

Skilled craftsmen who work by hand have been practicing the same ritual since the 1970s, when the company found its identity through meticulous and refined work.

The materials, the color and the various combinations give life to exclusive objects pleasant to the touch that reveal the attention to detail and the history of craftsmanship. Maison Piero Guidi is the place where dreams take shape.

The fantasy that never dies.

Bags, wallets, belts, suitcases, scarves, shirts, outerwear and jeans that radiate playful and positive energy.

Sleek and fun at the same time, they are accessories that tell the story of the vitality and irony of those who own them.

In the second half of the 80s, Piero Guidi was looking for a new line to add to the collections that were already successful in Italy and abroad.

We wanted to arrive at a quality product, which would leave room for creativity, which would innovate without betraying the good taste and refinement that characterized the brand.

The turning point came when it was decided to focus on playfulness, working on both colors and shapes.

It was a shock! Colors and shapes materialize on the worktable against the enchanted atmospheres of Marc Chagall's circus.

Magic Circus was born from the dreams of this great artist.

Acrobats, dancers, trapeze artists, fakirs, fantastic animals, stars, lions, elephants, clowns, and flowers in bright colors printed on shiny or opaque materials, in shades of brown, white, yellow, red, or black.

Whoever observes the spectacle of these figures enters the game of representation.

In 1988, when the Magic Circus series hit stores, for many women it was love at first sight.

Bags and accessories have been offered in many variations, changing the association of colors, materials, or shapes, but the elegantly light spirit and the desire to surprise have always remained intact.

The 80s were contradictory and difficult years in some ways, but with a very strong impact on our creativity.

Lineabold was born: bold and unconventional products that combine functionality and originality.

Black is its distinctive color and for the first time, the famous metal plate is introduced in which it is possible to engrave your name and address, thus transforming each model into a personalized and indispensable item.

The metal tip is the other element that allows anyone to immediately recognize the product.

From the start, Lineabold was made with material exclusive to Piero Guidi.

Durability over time is one of the characteristics that have guaranteed its success: resistant to the harshest stresses, anti-scratch, anti-tear and waterproof, the material is one of the secrets that make Lineabold products companions of the reliable trip.

After the success of the 1980s, variations were introduced which paved the way for new colors and combinations, while maintaining the original spirit of the collection.

Timeless collection which is a must have for every woman. It perfectly represents the Piero Guidi brand with its refinement and selected materials.

I like to call myself "an object constructor". I am a curious person: I have spent my life learning how to make things and I am still not satisfied. I will never be. It's a never-ending story. I don't envy material wealth. I envy those who can make a product more beautiful than mine. It is a desire that immediately transforms into positive energy, which drives me to work with a lot of enthusiasm and passion. In our profession, we should not rejoice in the successes achieved, our eyes must always be turned towards the future. To my colleagues, I always say "you have to be good at what we can do tomorrow". Our main goal is to make good products, with all those who appreciate us in mind. Our objects must make you dream. A product is only really successful if it is in tune with the soul of the people: that's when the magic happens. From the creation of accessories to the choice of materials, linings, seams, packaging, every detail comes from an ancestral culture, that of our city, Urbino, one of the great capitals of the European Renaissance. The city of Raphael, the place where I attended the prestigious Book School, where the teachers taught me what art, beauty, and harmony are. Today, every day, we work with a group of talented, young, and motivated employees. The people around me are a vital part of my world. Since 1991, two flying angels, a man, and a woman kissing happily have been our brand. It is a positive symbol, it is the spirit that supports people who try to change the world in their own way, sometimes succeeding.
The brand of my company is my alter ego, it lives with me day and night and gives the same enthusiasm as at the beginning of this adventure. It's my life.

Maestro Piero Guidi